Real Estate Information Archive

Jason O'Neil just did a very informative interview with us at Real Pro Systems. The call was centered around lead generation.  

I was surprised to hear that he said "print advertising is not dead" and he had a great magazine article to back up this statement. His approach is to blend traditional advertising with the internet.

He went on to share how he uses print to find Sellers. One techniche he shared is shown in this example.

An update to that post is that he has had 6 appointments, 4 listings,  and 3 closed deals. $25K on $2900 investment. Great RIO!

His magazine ad (25,000 distribution that he showed on the webinar) resulted in 55 CMA requests and 2 sales. Cost was $375. Need I say more?

You should hear what he says about targeting investors or buyers looking for bank owned properties.

I was also very impressed as to how he uses Facebook advertising to generate business too. He was able to target a very specific audience of golfers in his community.

The take away for me was if you are going to spend money, spend it wisely. To be successful you need to try new things, be innovative and think out of the box.

If that is not you, don't reinvent the wheel, just follow other successful agents. :)

Jason O'Neil gave me an update with regard to my previous post. "313 CMA requests in 24 hours."

Hi Charlee,

We received a total of 768 CMA requests on a mailing of 62,000. Not bad percentages. That was the last week in February and we have had 6 appointments 2 listings and one closed deal.

Jason

I think Jason had great timing with is marketing efforts. It was right before spring, just when sellers are starting to interview agents and prepare for the Spring and Summer markets.

Nice job Jason and thanks for sharing!

www.oneilrealtors.com

See previous post - 313 CMA requests in 24 hours.

Are you looking for listings? Jason O'Neil created a post card with a great, simple "call to action" and had tremendous results! Here is his email below.

Real Pro,
Just a note to let you know that I have received 313 Seller CMA requests in just over 24 hours!  Total cost was just under $2900. 

I know you love to hear the stories! In fact, this is way too many to efficiently handle.

I trust that all is well. 

Jason O'neil
www.oneilrealtors.com

Action: Created a postcard and used it as an ad in the local newspaper. He often send the postcard to his farm area too.

Results:314 Seller CMA requests in the first 24 Hrs. (definitely more will follow)

Cost: $2900

Business problem: Too much business to handle!

See updated results

Real Pro Gold has been an invaluable tool for my company. The interface is simple to use and allows for extensive customization of our website without being overly complicated. The tools real pro gold provides give us a means to stay in front of customers in a personal manner without spending a lot of time behind a computer. With the tracking tools I can see how my site is performing in an easy to understand format and Real Pro's outstanding customer service team is always very responsive to my needs. The search engines love our website which means more traffic and more leads! I can't imagine my business without our Real Pro website. 

John Jones

www.JohnCJones.com

Here are two recent testimonials I received. I love hearing such great feedback, not only about our products/services, but also about our Client Care department. They are exceptional. We wouldn't be where we are today without them.

A few months back I received a call from a gentleman that offers SEO services. As an expert in his industry, he took note of our websites and started recommending our system to his clients. Why? In his words:

As a SEO professional you rarely find a website provider that takes in the full spectrum of their clients’ needs including those of the search engines. Real Pro Systems does just that.  I provide SEO services for the real estate industry, and Real Pro Systems hands down offers the best value for the industry's needs. I've seen real estate website providers that actually hinder their clients search engine rankings. Real Pro Systems has taken SEO friendliness to a whole new level.  The architecture and customizability make it my platform of choice. I can get my clients better search engine placement by using real pro gold or Real Pro Silver, which means better ROI for the client.  Lee West, SEO Professional Services.

Today I spoke with a client of ours that said, since he has used Lee to optimize his website, he is now #5 on Google for the number 1 search phrase in his area.

Great job Lee.

Jim Markland

Charlee,
Gina and I launched her new Real Pro site two weeks ago and are very pleased with the site to date. Our leads started coming in this week.

 We are focusing on transitioning  Mayes Harris Realty from the traditional realtor marketing programs to taking advantage of the many web marketing tools available today.  The Inman News webinar sponsored by Real Pro this week provided us with many great ideas, and confirmed similar ideas presented to us at a recent Star Power program here in Charlotte.  Thanks so much for your help in getting us started with Real Pro. 

 Tom Ingram

We recently release a new version of Real Pro Gold. All our clients are receiving a free upgrade at no charge. On a webianr we hosted recently, to share the updates, we received the following comment.

I love you. thank you so much!!!!!!!! You mentioned several times yesterday in the webinar that you value our business and it shows from how you treat us and improve your products. Thank you!

Sara D.
San Diego, CA

Yes, Real Pro Systems is here to support our agents. Your success is our success.