Are you short on ideas for generating new business? I just saw a great ad in the paper last week and I wanted to share it with you. It really hits the pain point of a renter and gives clear call to action to learn more. Too bad they didn't have a website to send prospects too so they could register for the seminar and be added to a drip campaign. (They need Real Pro Systems) ;)... But the idea is right on target.
Another tip is to ask a lender partner of yours to put on this type of seminar with you. Cut costs and share business. 
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