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Increase Your Online Marketing Power with Integrated IDX

Thursday, October 22, 2009
by Charlee Jacobs

Here at Real Pro Systems we know how valuable it can be to have a truly integrated IDX solution available to you. Our IDX integration means that when the listing information is loaded onto your site, you get SEO credit for the content, and you can market your listings with confidence.

There are time saving benefits to an integrated IDX as well. Since integration means that your listing information is pulled directly from the MLS to populate your site it means no more loading listings to the MLS and then entering them a second time on your website! Are you tired of setting up visitors on recurring searches day in and day out? IDX integration automates the process of setting up of recurring searches, so you don't have to!

To learn more, click here.

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Does Real Pro Systems offer Search Engine Optimization?

Monday, October 22, 2007
by Charlee Jacobs

I'm often asked what kinds of Search Engine Optimization Real Pro System uses to ensure website hits and visility.

Our approach to lead generation is different than most. Search engine optimization is great for getting your site to the top of the search engines, it can equate to hundreds of hits to the website, but not necessarily leads. The key is getting someone to engage on the site once they are there. This is why our strategy is to advertise/promote a site such as www.rpshomesearch.com . On this type of site, it is easy for the prospect to identify what is in it for them. According to NAR, over 80% of the buyers start their search on line, so it makes sense to take them to a site that gives them what they are looking for and in return, you have a way (drip campaigns) and a reason to follow up with them on a continuous basis. The campaigns are meant to build the relationship and keep you top of mind till they are ready to come forward and work with you.
 
While top ranking is great and may be worth paying for, we recognize that it takes time and can be costly. We do submit to Google, yahoo and MSN. In addition, we have integrated tools, such as the Blog, that can help with SEO. On the internet, content is King and unique content is best. We also provide tools in the back office so each content rich page can be optimized with meta tags and key words. .
 
We also offer a buyer lead generation program where we generate buyer leads for you. This is not hits to your site, but rather a name, email address and search criteria of a prospective buyer. This service is called ProLeads.
 
Please feel free to make comments to this post. You can also email or call me with additional questions. 
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More on SEO (Search Engine Optimization)

Friday, August 31, 2007
by Charlee Jacobs

This article was contributed by Dan Hatfield- ProLeads Manager. Thanks Dan!

There are many things you can do to/with your site to help it be indexed and placed higher by search engines. Here are two of the more popular ones:
 
1) Add additional content to your website - start with your main page, list the towns & areas you work in, the services you provide, give a little background about you and your team.  Mention some current things that you are involved in in your area if you are active in your community.
 
Create additional Resource Pages that give helpful and relevant information for your area.  It can range from a collection of schools and places to dine in your area (or categorized by each city) or could be information to help people get the most value for their home (ex: 10 Things to Do to Make Your Home More Appealing).  The more pages you have of useful information, the more people in your area will use you as a resource.  If people start using you as a resource the search engines will definitely take notice.  Be sure to make some links on the main page of your main site to articles you've written (or had someone else write for you) that you think people might be interested in.  Change these links from time to time with new content.
 
Find reputable companies and websites that will link to your main site.  Many sites will do it if you ask them nicely in a personalized email (no canned letters, website admins hate those).

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Real Pro Systems
1200 Executive Parkway Suite 400
Eugene OR 97401
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